Benefits and challenges of social media

Social media has increased the growth of business relationships with customers, companies do benefit from social media by engaging in market research, this enables feedback from customers thereby improving on their products. Social media sites also connect companies to their customers and potential customer. Though social media has tremendously improved businesses, it also has its challenges. Companies face challenges like security; sharing too much information online could have negative impact on the company. Privacy is also an issue; companies are exposed to hackers who could have access to both customers and business information. They are also faced with complains by unhappy customers, this could have detrimental effect on the company's reputation. Read more

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